Friendliness is terrific, as is being invited. However, even those can go too far too soon, especially when we assume and take it a step further. What is appropriate and what is not?
When you receive an email from a newsletter subscription titled “Hey friend ..” do you assume it is a gesture of warmth and kindness? Or would that be overthinking? The email suggests you should act now before this amazing deal disappears. Were we, not friends? Why would you make an offer and retract it before I could digest it? Where was the call, the personal invite? You likely let that one pass, as well as the one that said we were part of a tribe since you parted with your earnings to be with them. Marketing is here to help them grow, far more than it is here to help you. Your friends will be waiting, and there is no time restriction.
