Yesterday Argentina lifted the men’s World Cup trophy and, with that for a time, brought a nation troubled with political and financial strife together initially with hope before the game, anguish during it, and followed by rampant celebration post the final whistle.
Groups of people, and even nations, can unite when they have a belief beyond themselves that they can come together and succeed as a single unit. While this was for a sporting event that draws on a level of passion within the country, it is no more evident within Ukraine, where an entire nation remains in solidarity, fighting for its freedom.
Organizations that want to galvanize their people need not look further than their mission and values and determine if it is inspiring and a call to action for all or merely driven by individual desires and gratification. A cause that inspires passion will help dismantle discourse, provided the mission is front and center.
