Suddenly something or someone becomes all the rage. The plethora of outlets enables individual initiatives to find popularity very quickly and momentum amplifies. Suddenly, you cannot find flour in stores, and we need dalgona.* Like a short fuse, these disappear no sooner than they become a trend.
In contrast, some elements are there for years and have a small faithful following which continues to support them emphatically. They grow slowly and they remain relevant regardless of the latest fads.
While being popular may be what some aspire to, being relevant over time is likely more important.
*Dalgona – The coffee trend of 2020
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