‘It’s free, you should try it’. We adopt an app or a service because it is free. Is there ever no cost?
Are you not paying in exchange for the valuable data you provide?
Does the time you dedicate to avoid ads and promotions while you use the service, not have value?
Once lured into the service, do you then require the additional functionality that is the upgrade ‘premium subscription’ option?
When it is free, consider what your true cost is, after all, someone has to pay for this. Do you want to incur that price for ‘free’?
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