You hate it.
The product, the service, the brand that everyone seems to love – you can’t stand it. Maybe it’s Starbucks. Maybe it’s that popular restaurant. Maybe it’s the software everyone raves about.
And you’ve made your stance clear. Loudly.
But here’s the thing: your disdain doesn’t invalidate their success. It reveals something else entirely.
You’re not the audience.
That’s it. That’s the whole story.
Not everything is built for you. Not every offering needs your approval. The marketplace doesn’t require your consent to thrive.
When we despise what others love, we’re often confusing taste with truth. We’re mistaking our perspective for universal law. We’re forgetting that being right for someone doesn’t mean being right for everyone.
The franchise you loathe? It’s serving someone beautifully. The approach you dismiss? It’s solving a real problem for real people.
Consider this: If you liked everything, would you actually like anything?
Discernment requires boundaries. Taste demands selectivity. Your strong opinions are valuable—when they guide you toward what serves you, not when they blind you to what serves others.
So the next time you’re tempted to broadcast your contempt, pause.
Ask yourself: Am I critiquing, or am I simply standing outside the theater complaining about a show I was never meant to attend?
Not for you doesn’t mean not valuable.
It just means not for you.
