We often assume that with greater intelligence, we will inevitably be happier. The more we know, the greater our ability to use and manipulate knowledge for our benefit.
Yet, to the contrary, studies have shown that those who are intelligent and have opportunities that may manifest in success are often the least happy. The issue is not intelligence but rather how we use it. If we use intelligence for personal power and gain in career, work, and even relationships, we enter into a cycle of never-ending disappointments and a need for more to satisfy our needs.
However, when we use our intelligence to benefit others, we can use knowledge to find happiness. The desire to contribute to the success of others, to provide social purpose, and to place the needs of others above our own becomes a self-fulfilling legacy for happiness. The loop of simply giving provides satisfaction and pleasure. Hence, the more we offer, the more we get in return.
An organization focused on profitability with no apparent purpose other than material wealth soon expires as the cycle becomes exhausting with little satisfaction. Purpose-driven organizations are more profitable (20% more), generate an uptick of 10% to 20% compared to those without social purpose, are more attractive to consumers, and are better positioned to attain and attract employees. Finding a goal that gives back is a source of energy and livelihood within an organization because the more others are satisfied, the greater our pleasure will be.
