Brilliance: Your unfair advantage

The Conformity Trap “Be yourself; everyone else is already taken.” – Oscar Wilde A sea of sameness surrounds us. Organizations, desperate for success, often resort to mimicking their competitors. It’s the corporate equivalent of wearing the...

Obsession with data

In the arena of success, metrics are the unsung heroes. The adage “If it’s not measured, it doesn’t matter” isn’t just a catchy phrase—it’s a blueprint for excellence. Zume Pizza is a startup that uses data analytics to predict...

Who is your customer?

In the bustling marketplace of ideas and services, we often narrowly define our customers. But what if I told you that your customer base is far more expansive – and complex – than you’ve ever imagined? Consider TOMS Shoes, the company that pioneered...

The founder mode fallacy

Silicon Valley’s buzzing about ‘founder mode’ – the idea that founders should manage every crucial decision. But is this a stroke of genius or a massive cop-out? Consider Basecamp, a project management software company. Its success isn’t...

Singularity: Mastering your niche

In a world obsessed with diversification, there’s a quiet revolution brewing: the power of singularity. Consider In-N-Out Burger, a fast-food chain that’s achieved cult status. Their secret? A menu with just a handful of items, unchanged since 1948....