What sets you apart?

In 1978, two childhood friends opened an ice cream shop in a converted gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield had $12,000 and a simple idea: make the best ice cream possible while making the world a little better. While other ice cream...

The curve that wins

Change breaks people before it makes them. The Kübler-Ross Change Curve shows us exactly how this breaking happens: denial, anger, bargaining, depression, and finally acceptance. Most leaders pretend this emotional chaos doesn’t exist. They announce a change and...

Marmite characters

Marmite, the much-loved yeasty spread widely used by many in the UK. And equally despised. When it comes to people, you know them immediately.. The person who walks into a meeting, half the room lights up while the other half quietly groans. Marmite characters –...

When silence speaks louder

The Streisand Effect isn’t just a quirky internet phenomenon. It’s a fundamental force reshaping how power operates in our hyper-connected world. Named after Barbra Streisand’s failed attempt to suppress photos of her Malibu mansion in 2003, the...

Words leave marks

Why wait? Social interactions aren’t transactions. The temptation lurks – to broadcast rather than connect, to perform rather than engage. Leaders who communicate with intention create resonance that outlasts algorithms. Your message travels on waves of...