Checking the box

If we call an online feature a ‘chat,’ that would suggest you can engage in a discussion. If the company uses a bot to share information already on your site, instead call it FAQ or a small window for helpful information. Customer service suggests it is...

When needed most

The service one obtains when opening an account or wanting to buy a product is often remarkable. One-click and someone responds; a 10-second wait and you connect with a live person, or any issues and they are willing to find solutions to the ‘minor...

Wow or why bother

We quickly notice service that does not meet our exacting standards or expectations.  We may disregard or give attention to the experience that leaves little impression. Yet, we inevitably note and revel in that which pleasantly surprises and astounds. Those who...

What ice cream do you offer?

Picture a plain scoop of vanilla ice cream with no topping. It’s okay, but it isn’t a favorite for most people. Now, imagine your favorite ice cream. Maybe it’s a sundae with fudge and bananas and sprinkles. A more favorable option when offered ice...

Lasting impressions

The service or product we purchase is likely not what we always or solely remember, nor will it be the only factor in you forming a lasting impression. Two coffee shops, favorably located, sell coffee you like at a similar price. Which do you likely frequent. The one...