Wearing busy as success

“Life is really simple, but we insist on making it complicated.” – Confucius We wear our busyness like a medal of honor. It’s the modern professional’s favorite humble brag. No time for lunch? Badge earned. Working weekends? Level up....

See what you want?

We all do it. Cherry-pick data that supports our beliefs. Dismiss evidence that challenges our views. It’s not just human nature – it’s confirmation bias in action. The Stakes Are Real A Yale study found that 76% of business decisions are influenced...

The mirage of the finish line

We’re often fixated on the finish lineā€”that big, hairy, audacious goal. Yet that focus can be overwhelming for individuals and teams alike. It is fairly standard practice for ultra-distance runners not to focus on the finish line as they compete but rather to...

Don’t chase butterflies

We’re often caught in a frantic butterfly chase in the corporate jungle – desperately pursuing elusive success. But what if the key to achieving our goals is to stop chasing? Cricket legend Mike Hussey wisely noted, “If you’re trying to catch a...

Who is your customer?

In the bustling marketplace of ideas and services, we often narrowly define our customers. But what if I told you that your customer base is far more expansive – and complex – than you’ve ever imagined? Consider TOMS Shoes, the company that pioneered...