The executive sits across from me, frustrated. Revenue plateaued. Team morale dropped. Market share slipping.

“I’ve tried everything,” he insists.

Everything except the one thing that matters most: looking in the mirror.

We all have blind spots. The higher you climb, the bigger they get. Success breeds confidence. Confidence breeds certainty. Certainty breeds blindness.

Your team won’t tell you. They see the gap between your self-perception and reality, but they’re not about to risk their careers pointing it out. Your board sees numbers, not nuance. Your spouse hears your frustrations but lacks context.

You need someone with skin in the game but not skin in your game. Someone who profits from your growth, not your comfort. Someone who measures success by your results, not your satisfaction with their feedback.

The best athletes have coaches. The best musicians have teachers. The best writers have editors.

But somehow, we’ve convinced ourselves that leadership is different. That experience makes us immune to bias, ego, and tunnel vision.

It doesn’t.

Growth requires an external perspective—someone who can see what you can’t see, challenge what you won’t challenge, and ask questions you’re afraid to ask.

You think you don’t need coaching the moment you need it most.

Your blind spots aren’t character flaws. It’s human nature. But they’re also growth limiters.

Find someone brave enough to show you what you’re missing.

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