You built a story about yourself. Then you started believing it.
The metrics you ignore. The feedback you dismiss. The reality you’ve decided doesn’t apply to you.
Your team nods along because challenging the narrative feels dangerous. Your advisors tell you what you want to hear because it’s easier than the truth.
But fantasy has an expiration date.
The market doesn’t care about your story. Customers don’t buy narratives. Gravity works whether you believe in it or not.
The question isn’t whether you’ll face reality.
It’s whether you’ll choose to see it before it chooses you.
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