The task is clear. The deadline is real. The tools are ready.
But pause. Why are you doing it?
Too often, teams march with precision toward a fog. Everyone knows what to do. A few even know how. But almost no one can say why.
Simon Sinek popularized “Start with Why” for a reason. It’s not motivational fluff—it’s operational fuel. Without clarity of purpose, momentum becomes a treadmill. Motion, but no progress.
Activity ≠ Progress
Busyness doesn’t mean effectiveness. A McKinsey study found that only 13% of employees strongly agree their leaders communicate a clear vision. That’s not a strategy problem. That’s a leadership gap.
Start with yourself
Look at your own calendar. Each meeting, each email—can you answer “Why this?” If you can’t, why expect your team to?
Clarity scales
The best leaders build alignment before action. They say: “Here’s what we’re doing. Here’s why it matters. Here’s how we’ll know it worked.”
The result? People don’t just show up. They lean in.
Purpose isn’t optional. It’s the only thing that keeps the fire lit after the buzz of launch fades.
Don’t just lead the work. Lead the why.
