Reviews are often helpful when buying a product, especially if the vendor or the brand is unknown. The reviews help us understand the quality, reliability, accuracy of product specifications, value, and customer satisfaction with the product or service.
This can be useful, especially if we are reviewing a product. However, it is not as reliable when it is a matter of taste or preference. The restaurant may get good reviews, yet what is the palate of those who appraised the product? What is the style preference of those who reviewed the sweater? What fits you may not suit me.
Comfort exists when we know the brand, and it is merely a matter of choice – our own. Quality, reliability, value, and service are not in question.
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