Organizations that seek growth inevitably fall short for one simple reason. The inability to dream big. If the goal line is attainable and near, the effort required is nominal, and the thinking is indifferent.
An outlandish aspiration forces new thinking, brings renewed vigor, and calls for a different approach.
If you seek growth, start with big thinking. A goal that you feel passionate about yet almost feels insurmountable. If you cannot imagine it, you cannot get there.
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