Increasing organization value is the driver of choice for most organizations, and various measures help determine that. Public companies are required to publish quarterly results, including ones measuring value. Yet, quarterly results do not report on the most critical determinant of value: human capital.
It’s a given that customers are essential for business survival and success. Even more so are employees. Without them, there is no business. Can we expect customers to like us if we don’t like ourselves first? Who will find the customers, deliver on our promise, and help push innovation? Who is our identity beyond digital and print branding? Ultimately, customers buy the people behind the brand and product.
Organizations look to identify the element with the most acute positive cascading effect, and the answer is one we have complete control over—our people. If we invert our focus and empower, invest in and develop our people, we may find solutions that fall in place for the external challenges we have little control over.
