We’re all selling something, even when we don’t think we are.
Is the engineer pitching a design solution? Selling. Is the HR manager proposing a new policy? Selling. Is the teacher explaining a concept? Selling.
Even the introverted data analyst is selling – their insights, reliability, and value to the team.
As Daniel Pink notes in “To Sell Is Human,” the average worker spends 40% of their time persuading, influencing, and convincing others.
Yet, many of us shy away from ‘selling’. We shouldn’t.
Embracing your inner salesperson can transform your career:
- Know your product: Understand your unique value proposition.
- Identify your audience: Who needs what you’re offering?
- Craft your pitch: Communicate your value clearly and concisely.
- Listen actively: Sales is as much about listening as talking.
- Follow-up: Persistence often makes the difference.
Selling isn’t about being pushy. It’s about connecting your value to others’ needs.
Your success depends on your ability to sell – your ideas, work, and yourself. It’s time to start practicing.
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