There are two types of people in every organization: those driven by self-interest and those fueled by purpose. Nowhere is this contrast more evident than in the hospitality industry.

Consider the tale of two hotel front desk attendants. One sees each guest as a task to be completed, a box to be ticked. The other views every interaction as an opportunity to make someone’s day brighter and be part of their travel story.

As Simon Sinek eloquently says, “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”

In the kitchen of a bustling restaurant, you’ll find cooks who follow recipes and chefs who infuse every dish with creativity and love. The difference? A sense of purpose that transcends mere job description.

Danny Meyer, founder of Shake Shack, once said, “Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.”

Those driven by purpose don’t just serve food or provide rooms; they create experiences, forge connections, and leave lasting impressions.

Ultimately, it’s not about the paycheck or the ease of the job. It’s about the impact we make, the lives we touch, and the purpose we fulfill.

Choose purpose. Choose passion. Choose to make a difference in every interaction.

As leaders, have you considered what team you have, or more telling, where is your pulse?

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