Lasting ties

Business partnerships are akin to marriages; they are unions not just of mutual interests but shared visions and values. The longevity of such partnerships hinges on the underlying relationship dynamics, the mutual approach to problems, and the co-creation of goals....

Blue ocean

In the vast sea of business strategy, there’s a concept known as “Blue Ocean Strategy.” This theory suggests companies should set sail for uncharted waters, seeking uncontested market space instead of battling fiercely in overcrowded markets. Imagine...

What is strategy?

In a world awash with buzzwords and jargon, ‘strategy’ is one of the most overused and misunderstood terms today. But what is strategy, really? Let’s demystify it. Strategy, at its core, is a plan—a plan to achieve a specific goal. It’s about...

Shifting business models

In our fast and competitive market, businesses need to be able to adapt quickly or they will be left behind. One way to do this is to make a business model shift. A business model shift is a change in how a company does business. This can involve changing the products...

Prioritize customer satisfaction

In the vast business landscape, one truth reigns supreme: Customers are the lifeblood of our success. We dedicate our resources, time, and energy to serving their needs. But let’s pause for a moment and ask ourselves, are we genuinely putting customers at the...