The decoy

Ancient military strategists perfected it first. Create explosions on multiple fronts. Send scouts to probe defenses. Launch diversionary attacks. While defenders rush to fortify obvious breach points, the real assault strikes elsewhere, often with devastating...

Face what you fear most

Hiding doesn’t make monsters disappear “The first responsibility of a leader is to define reality.” – Max DePree. We excel at dodging uncomfortable truths. A startup founder ignores dwindling cash reserves. A CEO overlooks a toxic executive,...

In blind sight

Henry Ford never visited a mechanics shop to revolutionize transportation. He watched assembly lines at meat-packing plants. The innovation wasn’t in engines – it was in the process. Most companies look for innovation in familiar places. Tech firms study...

Art of less

In 1950, the average American cookbook contained 85 recipes. Julia Child’s “Mastering the Art of French Cooking” featured 524 recipes. Today, a single food blog can host thousands. We collect them like trading cards, yet master none. This pattern...