What’s the point?

The task is clear. The deadline is real. The tools are ready. But pause. Why are you doing it? Too often, teams march with precision toward a fog. Everyone knows what to do. A few even know how. But almost no one can say why. Simon Sinek popularized “Start with Why”...

Evolutionary trade-offs

The teetotal revolution has arrived without fanfare. Gen Z leads this “sober curious” movement with 65% planning to drink less in 2025 and 41% planning to visit sober bars. Silicon Valley’s elite now signal status not with vintage wines but with...

Embrace hard

Why fight what makes your role essential? The challenge you’re facing is precisely why you’re there. You stepped up because it’s hard. If it were easy, anyone could do it. Accept the difficulty. It’s not just part of the job—it’s the...

Unmasking importance

We chase importance without ever defining it. We lump today’s urgent tasks with tomorrow’s strategic moves, never pausing to separate signal from noise. The most successful leaders don’t just prioritize—they obsessively question why something...

Your race

We sprint through our days, measuring ourselves against benchmarks we never consciously chose. Following paths laid out by others, chasing finish lines drawn in someone else’s race. The most profound question isn’t about speed or position – it’s...