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President Kennedy’s ExComm team faced a pivotal moment during the Cuban Missile Crisis. When Secretary of Defense Robert McNamara aggressively pushed his view, Kennedy stopped him with a gentle “Bob, may I share a different perspective?” That small...

Switch tax

The average knowledge worker switches between 13 different apps per hour. That’s 13 context shifts, 13 mental resets, and 13 opportunities for distraction. Microsoft’s research shows each switch takes 23 minutes to regain full focus. The math is brutal...

Art of less

In 1950, the average American cookbook contained 85 recipes. Julia Child’s “Mastering the Art of French Cooking” featured 524 recipes. Today, a single food blog can host thousands. We collect them like trading cards, yet master none. This pattern...

Choose your burden

Howard Hughes, the billionaire aviator and filmmaker, lived two distinct lives – one of remarkable achievement and another of self-imposed isolation. In his early years, Hughes chose the burden of innovation, breaking aviation records and revolutionizing film...

When you stop to think

Bill Gates would vanish into the woods for a week each year during Microsoft’s peak. No emails. No meetings. Just books and deep thinking. But this wasn’t casual reading. While others devoured business books searching for success formulas, Gates hunted for...