Better on purpose

Aspiring to be better is natural. No one aspires to be worse, while many have no aspiration for change at all. Better is improvement, and inevitably it entails thought, effort and discipline. We experience better, if on purpose. Good fortune may be by chance, yet our...

The thing with challenges

They are tough, nerve-wracking, stress-inducing, tiring, time-consuming and humbling. And so are they uplifting, life-altering, satisfying, confidence-building, and defining. The latter only occurs if one is willing to do the former....

Beyond the horizon

Consider the horizon. That distant line where tomorrow waits. Forrest Gump mused, “Where does the horizon end and the sky begin?” It’s a query that beckons us to challenge the limits of what we see and what we can imagine. It’s a metaphor for the marketers, the...

Harnessing limitations for creative expansion

In pursuing creative and innovative excellence, it’s commonly assumed that unlimited resources and freedom are the breeding grounds for success. Yet, this notion is often misguided. History shows us that ingenuity often stems from situations riddled with restrictions....

Check in

As we find ourselves on the 10th day of 2024, it’s a good moment to check in with yourself. Remember those goals, plans, and resolutions you set at the start of the year? How’s the progress coming along? If you’ve hit a few bumps or detours,...