The mirage of the finish line

We’re often fixated on the finish lineā€”that big, hairy, audacious goal. Yet that focus can be overwhelming for individuals and teams alike. It is fairly standard practice for ultra-distance runners not to focus on the finish line as they compete but rather to...

Don’t chase butterflies

We’re often caught in a frantic butterfly chase in the corporate jungle – desperately pursuing elusive success. But what if the key to achieving our goals is to stop chasing? Cricket legend Mike Hussey wisely noted, “If you’re trying to catch a...

Who is your customer?

In the bustling marketplace of ideas and services, we often narrowly define our customers. But what if I told you that your customer base is far more expansive – and complex – than you’ve ever imagined? Consider TOMS Shoes, the company that pioneered...

Singularity: Mastering your niche

In a world obsessed with diversification, there’s a quiet revolution brewing: the power of singularity. Consider In-N-Out Burger, a fast-food chain that’s achieved cult status. Their secret? A menu with just a handful of items, unchanged since 1948....

Off track

Ever feel like you’re playing “Pin the Tail on the Donkey” with your goals? Blindfolded, spinning, and hoping for the best? One degree off course at takeoff, and suddenly, you’re landing in Timbuktu instead of Times Square. Oops! Three culprits...