We will always compare. It is normal to look at your competitors to know what they are doing and how they perform, and then gauge your performance against them.
Competitive assessment is a valuable and necessary practice, but it is not the base from which to develop a strategy. It aids us to understand the successes and failures of others so that we can learn, but it should not be to copy.
Purpose-driven organizations will always have the upper hand and competitive advantage. They know where they are going, what actions to take, and how to execute. They are less distracted by the noise of others. If we are looking at the competition for guidance and direction, we will always need them to show us the way, and we will never be ahead.
Know who you are and why. Be clear of the path forward and pursue it. There is no need to keep up with the Joneses since who cares about their chosen way? It is not where you are going.
