It is necessary for products. Time evolves, and with that, preferences and desirability. Models like the stalwart Toyota Highlander, the offroad 4×4, were finally discontinued in 2022, and the VW Beetle, stopped decades ago, was brought back and then again put on the shelf a few years ago.
While both iconic, they no longer had the fan base they used to have. As a result, we expect and anticipate that products and brands, while once ubiquitous, are soon dated and surpassed.
What worked for us a decade ago has likely changed, moderately or extensively, regardless of who we are or what we do. Knowingly or unknowingly, we reinvented ourselves.
Jobs, organizations, roles, beliefs, execution principles, and management and leadership practices change. The norms are now outliers and unaccepted; what is in demand is standard. Reinvention requires a critical view of ourselves, sometimes giving up on what we hold dear and asking where we would like to go next. Our choice may be correct and successful, yet if not, we can be confident we will know how to change again.
