Most job descriptions are poorly written. Not that there is a lack of detail, considering there are usually two to three pages filled with information about the company, the core values, all the duties of the role, and who they will report to and who will report to them, as well as all the experience and expertise required for the role.

What is missing is clarity of the most important functions for that role and what accountability is. Not a grocery list, but rather no more than three functions. After all, what do they need to focus on? What is rarely reflected is success and how we can measure it.

Often job descriptions fail to describe what we truly seek and expect. If we state the three important functions and the measures of success clearly, we may attain greater success in who we attract and the outcomes for the position.

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