Planning is an essential part of the success of most complex or even simple initiatives. It defines what’s important, instills ownership, recognizes sequence and timing, and can provide inertia.
The very same asset is a killer. Chocolate is good, but too much chocolate is horrendous on your diet, skin, constitution, emotional wellbeing and, well… you get it.
We can use planning as an excuse. You are still planning and are working through the details. In all that time your competitor is doing.
Has any plan ever been 100% perfect? Likely not: it needs to be adjusted with changes in events, and account for feedback.
Successful plans enable. Over planning can kill. Simply get on with it.
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