While the products and settings may be similar, the service is inevitably what we recall most of any engagement and interaction.
Ultimately, it is how you make them feel. However, it is not the exception we recognize; rather, it is the consistency. When people go out of their way to solve a problem or make the experience more pleasant, it is what we choose. Yet, when it occurs throughout an organization, across the country in all locations, and even internationally, you have a brilliant customer experience.
If you seek growth, industry recognition, and competitive differentiation, customer experience may be your option. Satisfied customer will bring you more customers, dissatisfied ones, will keep others away. Make it a priority.
My pleasure, I hope that was helpful.
