How many emails and texts do you need to know your package is arriving? One? Five? Twenty?

We’re outsourcing human engagement to automated systems, losing the personal touch in the process. One more notification becomes one too many.

Maya Angelou wisely said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

The repetitive email or text? Just an annoyance. We’ve skewed the metrics of customer experience.

Sometimes, less automation means more satisfaction.

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