In 1978, airline deregulation changed everything. Southwest Airlines introduced a revolutionary concept: low-cost, no-frills flying. They stripped away the fancy meals and plush seats, offering bare-bones service at unprecedented prices. The catch? Customers knew exactly what they were getting.
Today, walking through different cabin classes tells a stark story. First-class passengers sip champagne while economy travelers squeeze into shrinking seats. The difference isn’t just legroom – it’s the entire experience ecosystem.
Innovative businesses understand this principle. Disney theme parks offer tiered experiences, from standard admission to VIP tours. The price gap reflects real value differentials, not arbitrary markups.
Your business faces the same equation. When clients pay premium rates, they expect premium service. When they choose the budget option, they accept the limitations.
The trap isn’t in charging more or less – it’s in misaligning expectations with delivery.
