At times, certain stimuli are required to achieve the desired outcomes. At times it may be an incentive, others it may be a penalty, or possibly both.

The carrot is a wonderful incentive.  If you attain certain targets, you will get a bonus, a promotion, or both

With the stick, if you do not meet minimum standards, you will be penalized.

Both can be a motivation to achieve a certain outcome or standard.

There is no one that is better than the other. We are driven by different purposes, and what drives one may dampen another.

However, they are both meaningful. To what extent does your organization implement either,  and to what effect?

However, it is not a requirement of someone else to impose a carrot or stick on you: you can control that. 

Imagine your own goals. If you attain them, you will reward yourself with{you name it.}. If you do not meet the target, you will pay the following penalty such as donating 3% of your income to a cause or party you oppose. 

What has changed? You have a carrot or a stick. We are human, and at times it is what is necessary. Choose what works for you, it may be one, or both. Either way, you will be better for it.

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