Every quarter marks a boundary, not just a date.
Would you plant seeds in winter? Chop wood mid-summer? Of course not.
Yet in business, we treat January like October and April like January—days blur together without acknowledging nature’s rhythm.
The quarter isn’t arbitrary. It’s a checkpoint for intention.
Teams and organizations that acknowledge these transitions gain perspective—those who don’t simply drift through seasons unprepared.
The calendar changes whether you notice or not. Will you use these natural breaks to realign, or continue marching forward without looking up?
Change isn’t coming. It’s already here.
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