You may be inclined to try and do everything, appease anyone, and be liked by everyone. You want to be universal like Amazon, yet even they offer few services, and even those they do all stem from a single concept of online book sales.
We are conflicted with diverse interests and attractions, often pulling us in different directions. Some may not even be of our fruition, but instead, the will of others that we seek to oblige and accommodate. Fundamentally we sense that this does not sit well with us, but we go ahead. Inevitably we fray and come unstuck.
Like an organization, we cannot expect to be everything to everyone, nor should we. Ultimately you should be what makes you whole and reflects you when no one else is looking. To be known for your uniqueness is far better remembered than the person who stands for everything and yet nothing and is soon dismissed and forgotten.
