Even the best shows you have watched that provide pleasure and hours of fulfillment will reach a point where the storyline is less attractive, and you end up watching more out of obligation than for entertainment. The story may not have altered much, and the same beloved characters continue to perform each week, yet it elicits a different response for you. You have evolved, and what mattered to you a few years ago is no longer where you choose to dedicate your time.
This same dynamic exists with the products we sell, the job we perform, and even the organization we work with. What once gave you joy and contentment may reach a point when you no longer identify with it. This is your time to make a change.
You can possibly take on a new challenge, move your career in a different direction, or find that purpose and organization that aligns with who you are today.
It is the end of one chapter and the beginning of the next, the one meaningful to you now.