We’re drowning in content that sounds the same because it is very much the same. It comes from the same source: algorithms trained on what already exists, not human minds wrestling with problems.
The convenience is seductive. Why struggle with your thoughts when you can generate something that looks professional in seconds? Why sit with discomfort when you can have instant answers?
What are we trading away? Is it only the messy, uncomfortable process of thinking through problems ourselves? What of the moments when our minds make unexpected connections, the struggle that creates genuine insight?
Your competitors are making this trade too. They’re publishing the same recycled ideas wrapped in slightly different words. Their strategies sound familiar because they are familiar—variations on themes that machines learned from other machines.
This creates an opportunity for those willing to do the hard thinking work.
Real thinking is slow, uncertain, and requires sitting with questions longer than feels comfortable. It means accepting that your first idea probably isn’t your best idea. It is time-consuming and hard.
Those who will stand out aren’t those who can generate content fastest. They’re the ones who can create thoughts that haven’t been thought before.
Your customers can spot the difference between borrowed insights and profound wisdom. They can sense when someone has struggled with a problem versus when someone has simply processed it.
The temptation to outsource thinking will only grow stronger. The tools will get better, faster, and more convincing.
Thinking isn’t just about reaching conclusions. It’s about developing the capacity to navigate uncertainty, to see patterns others miss, to make connections that create value. That is where we grow.
You can’t build that capacity without using it, and a market awaits those who have something original to say.
