We’re often fixated on the finish line—that big, hairy, audacious goal. Yet that focus can be overwhelming for individuals and teams alike.
It is fairly standard practice for ultra-distance runners not to focus on the finish line as they compete but rather to select short visible milestones that they run toward and then select the next milestone once that one is attained. While the race and course are set out, the mind is focused on what you can see now.
Thinking too far ahead can be overwhelming and daunting. Attainable milestones are inspiring.
Yvon Chouinard, the founder of Patagonia, emphasizes, “The more you know, the less you need.” Rather than rapid growth, this philosophy of continuous improvement and sustainability has built a billion-dollar brand with a cult following.
Neuroscientist Andrew Huberman calls our tendency to devalue future rewards “Temporal Discounting.” It’s why companies often opt for short-term gains over long-term growth.
The solution? Focus on daily metrics. As management guru Peter Drucker said, “What gets measured gets managed.”
Implement a system where teams:
- Set daily, achievable goals
- Track progress consistently
- Celebrate small wins
This approach combats the “We’ll start next quarter” syndrome and keeps teams engaged and motivated.
Great companies aren’t built overnight. It’s the daily commitment to quality and values that creates lasting success. The same principle applies to individuals. Don’t set yourself up for failure.
Are you chasing a mirage or building your success one day at a time?
