Most individuals and organizations want to get ahead.

Often, we know what it takes to get ahead and reach the pinnacle.

But it is hard.  If it was easy, everyone would do it, and then it would not be a winning proposition. 

And because of that, we shy away and stay where we are. 

 Instead of shying away, lean into it that which is hard. If you are passionate about it, you have found your winning differentiations.

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