When we assess, comment on, and provide feedback on an experience, we can easily cloud all the elements in our overall review. The room was tired, the product was not to our liking, and the experience was not as we are accustomed to.

It is easy to label everything as negative when there is only an element that is different from our expectations of desire. The hotel was not bad, the store was not poor, and the organization was not service-oriented.

Simply giving specific feedback may be more effective; in some cases, it may just be a difference in preference.

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