I do love lasagna. It is one dish that brings immense delight and even fonder memories. However, it’s not any lasagna. I would instead pass on 95% of the lasagna offered to me and would never purchase any commercially available varieties. Does this make me a lasagna snob? Possibly, but then proudly too.
The reason is that my mother used to make the lasagna I love. It is particular, and it is the way I enjoy it. Others may prefer some changes in the ingredients or even the preparation, but it is the one that satisfies me, and it has not changed.
The products and the services we offer are just as personal. It may not be to everyone’s liking, but assuming it is the one you feel good about and has a viable and sustainable market, then that is the one we should continue to explore. We may reconsider our overall strategy and offer if the market becomes too small.
The goal is not to create a product loved by all, but one that some are passionate about to the extent you may gain a following, whereby the product is seen without substitute because of ultimately what you deliver, but more so how you make them feel. And that product should remain faithful to you and your own motivations, or else how can anyone ever believe you?
