We quickly notice service that does not meet our exacting standards or expectations.
We may disregard or give attention to the experience that leaves little impression.
Yet, we inevitably note and revel in that which pleasantly surprises and astounds.
Those who choose to create the ‘wow factor will do so because that is what they are about. But unfortunately, it did not occur by chance and inevitably requires deliberate thought, expense, and significant effort.
We may opt to drop it and hope it may not be noticed, given the saved time and improving the bottom line. But then why are we doing it at all, and at what point will we, too, be forgotten? Either we want to wow, and if not, we should ask why we bother.
The cost of the wow factor is long forgotten through loyalty, fandom, and referral, while the opportunity cost of none is anonymity and a constant struggle to ‘keep up.’
Do you know yours? Have you considered yours and how you put it forward? You have one. How do you present it, and how do you show up? This is not for others but more about you.
