Our ability to master any craft or remember a set of details requires repetition. Learning a new skill or technique and adopting a process all require repetition. Recall learning the times’ table when you were young or the capital cities of countries. We remembered them through constant repetition and soon became comfortable with the knowledge or skill. 

As we get older, we believe we no longer require repetition or memorization as much as we did in the past. Instead, we discuss a concept, create a set of principles, develop a process and then say, ‘let’s go ahead with this.’ And we believe it now just happens. How has that worked out for you or the team or organization?

What are you expecting to occur that is not happening as you had hoped? What are you doing to reinforce it, and how do you ensure your team has shared understanding and clarity in direction and execution? It relates to your organization’s core values, processes, system protocols, team agreements, and more. Stating it once or sending a memo out is not the answer for recollection, let alone individuals adopting and acting on various concepts.

Being repetitive may just be a valuable quality, especially if it will attain the outcomes you desire.

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