How the information is presented will create an element of bias and alter our perceptions and actions accordingly. For example, we view a product that will eliminate 99% of the Covid virus as more attractive than one that will eliminate all but 1% of the virus. Who wants those germs left behind?
The framing effect will have both positive and negative impacts on us and affects us individually, as with the disinfectant, including on a systemic basis. Lobbyists, organizations, and the media will present information in such a way as to create bias. For example, reports suggest that the cost of eliminating carbon emissions is a costly endeavor that will negatively impact many underserved populations. Yet, less emphasis is put on the effect delaying action will have on increasing economic issues, or that the current state is a result of industrialization, which created the existing global imbalances that will essentially compound, to the detriment of those who can afford it least.
Yet, the nature of and format of the information presented or emphasized to us will alter our views since our brains look for shortcuts that will help us arrive at a state of grasping a positive gain. Since we want to avoid losses, a loss reduction appears less valuable than the equivalent reciprocal gain, so we favor the positives.
Paying attention to the framing effect is essential, and while it can be advantageous to us, it may also bring negative bearings. This is valid at a systemic level, organizations, and individuals, on a personal and professional basis.
Similarly, how we present information is critical, a local store offers loyal clients a discount, and when they total the purchase, they will state, ‘you have saved $XX, and the discounted total is $XX.’ It is the same net amount; however, we remember the savings.
Being mindful of how we present information can prove beneficial to us, as is being aware of how it is shown to illicit a supposed positive response with longer-term adverse consequences.
What we see can alter our views and choices, and the details do matter.
