A general sense exists that it is difficult to obtain a customer base because the market is saturated, highly competitive, or other players dominate it. The standard view is that the market is finite, and if others already take pieces, there is nothing left for us.
To some extent, that may have been a real issue a century ago, yet this is no longer as significant a factor in the age of technology. We have far more channels for sale and distribution available, and many markets are global for many products and services.
Our mindset embodies the notion that the potential customer base is scarce and limited. If we adopt a mindset of abundance, we’ll have a completely different outlook. The market is large, people and organizations seek value, which most define as a service or product that meets their needs, is quality, and at an acceptable price. All three of those factors are subjective, yet the principle still applies. Regardless of the combination of the three, the product you offer has customers in abundance.
When we begin to think with a mindset of abundance, we behave differently. It is to the concept of pull and push. If we pull, we are waiting and are being reactive. If we push, we initiate and are proactive.
If it is now our role to be sure we are visible. We change our behaviors and actions and put ourselves out, and by doing this, we make ourselves available. Soon enough, we find that we are talking to more diverse people than we imagined and may be surprised to gain visibility and traction.
There is an abundance. Our mindset is the one holding us back. Getting beyond that can be liberating.
Think about your niche. Are there not others who have similar beliefs, tastes, and needs as you do. Is there a finite market?
If you can adopt the abundance mindset, how would your actions change? What would you be doing differently today?
Once you have done that, now ask yourself what is truly stopping you. It’s not a lack of customers.
What can you do differently?
The concept of an abundant mindset is from Stephen Covey’s precious book the 7 Habits of Highly Effective People.
