Your job is not the one that earns you a living and provides for you, the one you are likely already doing.
We all have a far more important job. It is the one that leverages our unique qualities. It is our purpose. We know what we should be doing and the people we should be serving. Unfortunately, social nuances and expectations provide both distractions and permission to stray away from this. Yet, our job remains with us.
It applies just as much to your organization. It is not the widgets you sell. What of the obligation and commitment beyond the financial returns? The community we serve, the impact we can make on society.
Realizing our job and doing it is what we all should do, or else who will?
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