The information we receive may not meet our expectations nor provide us with the intelligence we were seeking. We assume that we did not do adequate research or the study was incomplete or inconclusive.
In reality, it may just be that we did not ask the right question.
We take on months, or even years, of work based on a simple question. It is worth getting it right. If we identify the right problem and ask the relevant question: we have a bullseye. If we start with the wrong question, we are doomed to be off the board before we even begin.
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