Labels we attribute to people, encounters, objects, relationships, and experiences. Why are we compelled to define something as such, and for what purpose? The two words strangely evoke differing connotations. One brings through a sense of acceptance, while the other suggests a lack of importance. Yet is it not normal to be ordinary? Is ordinary just normal?
Twelve years ago, flip phones were normal and ordinary.
It was normal to have face-to-face meetings over a year ago, while Zoom calls are now ordinary.
We are comfortable with normal and ordinary; it does not threaten and challenge. The desire to look beyond the ordinary and define a new normal propels innovation and invention. There is value in the abnormal.
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